Lift Off Library

Learn B2B website tactics from Ramp

Lift Off Library January Edition 2025

80% of people only read the headline.

Learn how to write a website headline that is compelling, not confusing and discover the secrets to creating a pitch deck used by unicorns.

82% of marketing leaders find B2B marketing boring

Why simply not being boring might just be the secret to getting ahead in B2B.

The Attention Economy Dispatch

Over two decades ago, Michael H. Goldhaber predicted a shift from a material-based economy to one where attention reigns supreme. So, was he right?

Get Funded: The Key Elements Investors Will Look For In Your Series A Pitch Deck

Statistics suggest only 20% to 30% of seed funded startups get Series A funding, the lowest follow-on from any round. This is how we'll improve that figure.

Winning Hearts and Minds: The Unstoppable Power of Creator-Led Marketing in the Attention Economy

The creator economy is currently estimated at $104.2 billion and has more than doubled since 2019. Here's what you need to know.

The User Experience (UX) Dispatch

Statistics suggest that for every $1 invested in UX design, you'll see a return of $100 - let's explore the reasons behind this remarkable ROI.

Beyond aesthetics: how UX design can create a more meaningful world

Words that convert: secrets to writing copy that drives results

People think websites sell products and services, but they don’t. Words do.

The art of managing a remote team: how to lead and motivate from afar

What makes a great brand or product name (and how to find yours)

How to find your voice and master your tone