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Hey!
Max here.
You are receiving this email as you downloaded a handy B2B website resource from Overpass Studio.
My promise to you is to make this the most valuable B2B website newsletter available, by sending you monthly website resource giveaways worth $1,000s
Stay subscribed to learn how to turn your B2B SaaS website into a clear converting sales machine. One email at a time.
Every month you will get
1. Website frameworks, tools and templates
2. Best-in-class website reviews and lessons
3. Hand picked inspirational B2B websites
January website goodies 🎁
This month we have 4 incredible resources and interactive workshop exercises for you to explore with your team.
A run-through of how Ramp structure their homepage for platform success
An editable homepage wireframe (inspired by Ramp)
20 website headline formulas to help improve clarity, instantly
A homepage inspiration safari workshop template for your team
Let’s start with a simple homepage lesson 👨🏫
If you want to reduce your bounce rate and increase the average number of pages a user visits, stop asking visitors to book a demo on the homepage.
Instead, link to more content-rich pages like your pricing or use case pages first, and then ask for a demo.
You will see an overall increase in conversions and an improvement in the quality of leads. This is because visitors will have spent more time understanding your product.
Simple right?
Ramp’s homepage review + wireframe template
A masterclass in how to structure your homepage content if you have lots of features and a complex product.
Key lessons from Ramp’s homepage
Have content depth build as you scroll down the page. The further people scroll, the more interested they are in your product. Keep it light early on.
Start with product features and end with benefits. You need to let people know what your product is before you wax lyrical about how it helps.
Focus on internal linking. Ramp links to 24 other pages on their homepage.
Website headline formulas that actually work
We collected the best B2B headline examples we could find and reverse engineered them into formulas for you to use.
Top headline tip 👨🏫
When it comes to headlines, we believe clarity beats creativity.
So when in doubt simply use the formula below:
[Say what you are] + [say who you are for] = clear product headline.
A few examples below:
1. Simple booking app for plumbers and electricians
2. Accountancy platform for Fintech startups
3. Business management platform for the flooring industry
Hungry for more? Get our website headline cheat sheet which includes 20+ formulas to write a better headline that helps conversions today.
Homepage inspiration safari workshop
We have created a mini workshop exercise that you can run with your team in 30 mins to get inspired by some of best homepages in the industry
How it works?
Set a timer for 5 mins per website and capture what you like and dislike about each example. Discuss as a team. At the end of 30 mins you will have a list of ideas to implement on your website inspired by the best in the biz.
In the safari this month :
Cowlander - For clarity of offer
Cursor - For confident copywriting
Blaze - For not being boring
Fruitful - For social proof and animations
Adora - For product visuals
Clearstreet - For beautiful design
If you have feedback or questions about how to use the resources please reply to this email and I can give you a helping hand.
Cheers,
Max
If you have any questions about how to improve your website clarity and conversions just reply to this email.
PS. If you want to work with my agency team to redesign your website to improve your clarity and conversions click here.
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We also happened to design SaasRise’s website 👀
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