3 SaaSpirations

For too long B2B has been associated with boring, but these brands are challenging that with bold exciting branding.

A Loom Slayer with a tone-of-voice to match

Tella is a screen recorder for creators with a twist.

A master class in horizontal product website

Pocus helps you build pipeline, to land new clients or expand on existing ones.

A brave approach to landing page design

Hemingway is a brilliant product that makes you a better writer.

2 insights

How simply being ‘not boring’ might be the key to success.

82% of marketing leaders find B2B marketing boring

Read more to learn why buyers are screaming for a braver, more provocative approach that injects emotion and humanity.

Win by tasting awful and costing more

Watch how Red Bull won by running in the opposite direction of its competition and how you can do the same with your B2B brand.

1 gift

A complimentary website audit worth £640

Easy to action tailored advice on how to improve your website conversions and clarity of offer.

Until next week,

Matt & Max

Founders | Overpass Studio

PS. each week we will give you a new gift, so stay subscribed!